The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

With a special foreword by Guy Kawasaki

Google Friends Newsletter, Sept 2008

Category: Search Engine News

This is a copy of Google's communications newsletter that hightlights what's going on with the company and its latest products. I reproduce it here for those of you that aren't subscribers.

Google Moderator

Google Moderator is a new way to facilitate question-and-answer sessions during talks, presentations and events that involve large groups of people. Anyone can submit a question and then people can vote on the questions that they'd like answered.

Please continue reading Google Friends Newsletter, Sept 2008
Article posted on September 30, 2008 at 08:00 PM :: Comments to date: 0

Welcome, Entrepreneur!

You know that there's been a dramatic change in how companies are doing business, a change that probably made you wake up in a cold sweat, wondering if your company will survive the transition. You might think that it's about building a Web site, but just as a few popsicle sticks can't build the Eiffel Tower, so a Web page or two won't help you rethink your business for the new online world.

In the 21st Century, successful business will be focused on findability, about creating an online and offline presence that helps your customers find you. Business and marketing used to be characterized by efforts to brand your company and get in front of your customers, but that's not what's propelling the hot new companies, the entrepreneurs who are already striking it rich in this new world.

Please continue reading Welcome, Entrepreneur!
Article posted on August 3, 2008 at 12:38 PM :: Comments to date: 10

Bill Gates: The Age of Software-Powered Communications

Category: Search Engine News

Among the ridiculously large number of different mailing lists I receive, I'm on an interesting one from Microsoft (Nasdaq: MSFT), executive communiques from Bill Gates himself. Well, most likely, memos from someone who works for Bill and composes these ridiculously long missives. Nonetheless, just like having a ghost-blogger, I think it's fair to assume that these messages represent the thoughts and opinions of one of the richest and most successful software entrepreneurs in the world.

From a Google (Nasdaq: GOOG) perspective, I find these interesting because they suggest how Microsoft corporation is thinking about the Internet and the rise of search engines: remember that Google has also been pushing aggressively towards creating a Web-based competitor to Microsoft Office, which, along with Windows itself (and the stalled-out Vista), is the core revenue stream for the corporation.

Anyway, here's what Bill had to say...

Article posted on October 16, 2007 at 12:48 PM :: Comments to date: 1

Falesa Adkins says...

"Hi Mr. Taylor! I have just finished reading your book, "growing your business with google". I must mention that I like the aura of the way you write. What I mean is, the way you write makes people want to approach you and they don't feel 100% intimidated. You made me feel much better about making my online store more "findable". I just wanted to say that I enjoyed reading your book.

I wish that you had a book that was more "basic". I did get the feeling that a person must take computer classes first and then read your book. I just learned how to "copy and paste"! Anyway, I will reread it how ever many times it takes because I feel that you are an internet genius and hopefully my business will benefit from your book.

Thank you for being the warm person that you are. I definitely got that from reading your book and that you care about small businesses succeeding."

Article posted on May 29, 2007 at 10:00 AM :: Comments to date: 0

Mark McGuinness says...

In his recent presentation Blogging for Creative Businesses, Mark McGuinness says:

"As I said in my presentation, Dave Taylor’s book “The Complete Idiot’s Guide to Growing Your Business with Google is the most useful book I’ve ever bought on marketing - it covers a lot more than blogging, and explains how to make yourself ‘findable’ via Google and other search engines. At the very least you should make sure your web developer reads the chapter on building a Google-friendly website."

Article posted on May 10, 2007 at 01:05 PM :: Comments to date: 1

Google Friends Newsletter - April 2007

Category: Search Engine News

Another issue of Google's marketing newsletter, this is a splendid way to find out what they are promoting to the user community right now. Remember, if Google is actively promoting a particular tool or feature, you should definitely be checking it out too! --DT


Create your own Google Maps

A new Google Maps feature lets you easily create maps with placemarks that incorporate your text comments, photos, and videos from YouTube and Google Video. It's a great way of sharing your stories on a map, whether it's stops you enjoyed on a recent vacation or the best places to grab a quick bite to eat in your city. To get started, just click the "My Maps" tab on the left-hand side of the Google Maps homepage. You can take a look at the maps other people have created (there's even one of the Googleplex), and then get started making your own by clicking "Create new map." If you make your map public, we will make it searchable for other folks who use Google Maps.

Article posted on May 3, 2007 at 07:47 AM :: Comments to date: 0

Beta announcement of Google AdSense Referrals

Category: Search Engine News

Here's a program that you might want to keep an eye on, as it might well open up another revenue stream for your site, one that's far more low-key than AdSense itself...This is an email message I received from Google about being included in their new beta program. I'll post more as I see how it works!

Dear Publisher,

Congratulations, your account has been selected to participate in the AdSense Referrals Beta. The Referrals Beta is an exciting new feature of AdSense that allows you to:

  • Earn extra revenue on a cost-per-action basis
  • Select ads from hundreds of AdWords advertisers as well as our standard Google product offerings
  • Select a list of relevant keywords for your site and let Google figure out the best ads for your site
  • Customize your referral ads to match the look and feel of your site
  • Track the success of your referral units with custom channels
To get started, simply log in to your AdSense account, click on AdSense Setup, then select Referrals.....

Article posted on April 6, 2007 at 01:58 PM :: Comments to date: 0

Holli says...

"Your new book, Growing Your Business with Google, was fantastic. I must say that it is the most comprehensive guide I have read on the subject. It is rare that I read a "How To" cover to cover. Your book was exactly what I was looking for to give me the steps to create my website and build my online business. It was the first time since college that I took out the highlighter. I have an MBA and this was certainly better than any E-Business course I ever took! Thank you!"

I can't add anything to that other than to say Thanks!

Article posted on March 20, 2007 at 09:43 PM :: Comments to date: 0

Enabling Secure Anywhere Access in a Connected World

Category: Search Engine News

Every so often Bill Gates, Chairman of Microsoft Corporation, sends out a position statement essay to the media. Here's his latest...

During the last decade, digital technology has changed the world in profound and exciting ways. Today we communicate instantly with the people we care about without worrying about traditional limitations of time and location. At work, we collaborate with colleagues in distant cities. Global supply chains enable businesses to manufacture products and move them to market with incredible speed and efficiency. Mobile devices ensure that we are productive no matter where we are.

But these changes are just the beginning. As more and more of the world's information, commerce, and communications moves to digital form, it will open the door to a new world of connected experiences that link our interests and our communities into a seamless whole that extends across home, work, school, and play.

Already, a new generation of technology is transforming expectations for how we will conduct business, communicate, access entertainment, and much more. Increasingly, people envision a world of anywhere access - a world in which the information, the communities, and the content that they value is available instantly and easily, no matter where they are.

Article posted on February 8, 2007 at 04:05 PM :: Comments to date: 0

AdSense moving to video ads?

Category: Google Q&A

If you're a subscriber to the popular Google AdSense service, you'll be interested to read the email that I received today from the AdSense team about video advertising. What you need to ask yourself is what kind of video ads would actually work on your site and whether you want to think about creating your own video advertising too. [tip: if you haven't yet signed up for AdSense, please start with my tutorial Getting started with Google AdSense]

Anyway, here's their email to me...

Dear Publisher,

After a recent review of your site, we would like to include in our custom placement packs program. Custom placement packs are selections of individually-reviewed sites designed for our largest brand advertisers.

We would like to feature your site more frequently in these advertiser packages, but to do so, we need you to...

Please continue reading AdSense moving to video ads?
Article posted on January 26, 2007 at 12:11 PM :: Comments to date: 1

Look Inside The Book! Growing Your Business with Google
Buy the book!

Site Contents
Blogging News
Google Q&A
Growing Your Business
Inside The Book
Reviews and Testimonials
Search Engine News
Updates for Readers
About Dave Taylor

Buy the book!


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Archives by Category
Blogging News
New Wordpress release, a must-have for security and features
Google Friends Newsletter for April, 2006
What's your opinion of these blogs?
Crafting the Ideal Business Blog Comment Strategy
Come up to speed on Business Blogging @ The Blog Business Summit

Google Q&A
AdSense moving to video ads?
Should I integrate AdSense in my site design?
Does domain name affect search engine ranking?
Why don't I rank highly for all relevant searches?
Stuck in the Google sandbox or delisted?
Coming soon: Google Shopping?
Can I add new Web sites to my Google AdSense account?
How to read Google AdSense reports
Can I have AdSense and other Ads on my site simultaneously?
Does AdSense for Search pay less than AdSense for Content?
How do I target AdWords to specific Web sites?
Can DNS changes affect your Search Engine Results Placement?
Google AdSense adds "Advertise on this site"?
Exactly what does Google PageRank mean?
Does Googlebot visit more often because of my blog?
How do I optimize my Web site for a specific key word?
How much do I need to bid on Google AdWords for keywords?
Why Text Links are Better than Graphic Links
Does Google Consider My Site a Link Farm?
What's New at Google?
Paid for SEO but I still have PageRank 0?

Growing Your Business
Welcome, Entrepreneur!
Join me in Chicago for the System Seminar and learn even more about Internet marketing
Learn about business writing with a free ebook
Announcing the Growing Your Business with Google workshop!
How to Get Started with Google AdSense
How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

Reviews and Testimonials
Falesa Adkins says...
Mark McGuinness says...
Holli says...
NetworkWorld's James Gaskin says...
Craig Swanson says...
Andrew Sikorski says...
David Teten says...
Dan Janal says...
Robin Stavisky says...
Skip Uldriks says...
Don Bell says...
Vincent Wright says...
Andrew Goodman says...
Denise O'Berry says...
Thomas Duff Says...
Kevin Farnham says...
David Karlins says...
Tom Peters says...
Janet Attard says...
Jim Sterne says...
Gregg Stebben says...
Nick Usborne says...
Robert Scoble says...
Chris Pirillo says...
Rajesh Setty says...
Brad Fallon says...
Bill French says...
Debbie Weil says...
Andy Mindel says...
Andrew Goodman says...
Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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