The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Google Friends Newsletter, Sept 2008

This is a copy of Google's communications newsletter that hightlights what's going on with the company and its latest products. I reproduce it here for those of you that aren't subscribers.

Google Moderator

Google Moderator is a new way to facilitate question-and-answer sessions during talks, presentations and events that involve large groups of people. Anyone can submit a question and then people can vote on the questions that they'd like answered.

Project 10^100

As part of our 10th birthday celebration, we launched Project 10100 (that's "ten to the hundredth"), a call for ideas that could help as many people as possible, and a program to bring the best of those ideas to life. We're committing $10 million to implement these projects, and while money may offer a jump-start, it really comes down to the great ideas that we know are out there. We're accepting submissions until October 20, 2008, and then we'll open up voting in January.

Updates to Picasa, Picasa Web Albums

There's a new version available of our photo editing software. Picasa 3.0 makes it even easier to share photos with friends and family, thanks to a new web sync feature that automatically keeps your web albums up-to-date with the photos on your PC. Picasa 3 also includes intuitive new editing tools, like a powerful retouching brush, text tool, movie maker and revamped photo collages. We've also updated Picasa Web Albums with "name tags" to help you automatically organize and share your photos by who's in each picture.

Google Chrome

This month we released a new open-source web browser. Google Chrome is fast, secure and lets you access your favorite Google services, such as Gmail, Google Maps and Google Docs, more easily than ever. There are some unique features too, like a single box for web addresses and searches, a simplified download manager and an interface to maximize your browsing experience. (Windows-only at present.)

Google Maps for mobile with Street View

If you use Google Maps for mobile on your BlackBerry or Java-enabled phone, you can now access Street View while on the go. The new release incorporates Street View into business listings and directions -- you'll be able to see a specific location before you get there. Other new features include business reviews and walking directions.

Transit on Google Maps for New York

New York City has about a third of the country's public transportation volume, and now Google Maps includes public transit information for the entire metro region, making this the biggest Transit launch for Google Maps to date. You can find Transit coverage for more than 70 cities and countries; we'll keep you posted as we add more to the mix.


September marked the first 10 years of Google, so we took a moment to reflect on the enormous impact the Internet has had on people's lives since our company's founding. The power of the Internet has changed the way we find, manage and share information -- and we believe it will only continue to change the way we live. While we don't have a crystal ball to see exactly what the future holds, we asked a number of our in-house experts to share their thoughts on how this phenomenal technology will evolve in the next 10 years. You can read their responses in a special blog series. We hope you're inspired by their ideas.

This entry is © 2008 by Google, Inc.

Category: Search Engine News   (Article #8533)
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Growing Your Business with Google
Buy The Book!

Site Contents
Blogging News
Google Q&A
Growing Your Business
Inside The Book
Reviews and Testimonials
Search Engine News
Updates for Readers
Buy the book!
About Dave Taylor


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Archives by Category
Blogging News
New Wordpress release, a must-have for security and features
Google Friends Newsletter for April, 2006
What's your opinion of these blogs?
Crafting the Ideal Business Blog Comment Strategy
Come up to speed on Business Blogging @ The Blog Business Summit

Google Q&A
AdSense moving to video ads?
Should I integrate AdSense in my site design?
Does domain name affect search engine ranking?
Why don't I rank highly for all relevant searches?
Stuck in the Google sandbox or delisted?
Coming soon: Google Shopping?
Can I add new Web sites to my Google AdSense account?
How to read Google AdSense reports
Can I have AdSense and other Ads on my site simultaneously?
Does AdSense for Search pay less than AdSense for Content?
How do I target AdWords to specific Web sites?
Can DNS changes affect your Search Engine Results Placement?
Google AdSense adds "Advertise on this site"?
Exactly what does Google PageRank mean?
Does Googlebot visit more often because of my blog?
How do I optimize my Web site for a specific key word?
How much do I need to bid on Google AdWords for keywords?
Why Text Links are Better than Graphic Links
Does Google Consider My Site a Link Farm?
What's New at Google?
Paid for SEO but I still have PageRank 0?

Growing Your Business
Welcome, Entrepreneur!
Join me in Chicago for the System Seminar and learn even more about Internet marketing
Learn about business writing with a free ebook
Announcing the Growing Your Business with Google workshop!
How to Get Started with Google AdSense
How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

Reviews and Testimonials
Falesa Adkins says...
Mark McGuinness says...
Holli says...
NetworkWorld's James Gaskin says...
Craig Swanson says...
Andrew Sikorski says...
David Teten says...
Dan Janal says...
Robin Stavisky says...
Skip Uldriks says...
Don Bell says...
Vincent Wright says...
Andrew Goodman says...
Denise O'Berry says...
Thomas Duff Says...
Kevin Farnham says...
David Karlins says...
Tom Peters says...
Janet Attard says...
Jim Sterne says...
Gregg Stebben says...
Nick Usborne says...
Robert Scoble says...
Chris Pirillo says...
Rajesh Setty says...
Brad Fallon says...
Bill French says...
Debbie Weil says...
Andy Mindel says...
Andrew Goodman says...
Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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