If you're a subscriber to the popular Google AdSense service, you'll be interested to read the email that I received today from the AdSense team about video advertising. What you need to ask yourself is what kind of video ads would actually work on your site and whether you want to think about creating your own video advertising too. [tip: if you haven't yet signed up for AdSense, please start with my tutorial Getting started with Google AdSense]
Anyway, here's their email to me...
After a recent review of your site, we would like to include askdavetaylor.com in our custom placement packs program. Custom placement packs are selections of individually-reviewed sites designed for our largest brand advertisers.
We would like to feature your site more frequently in these advertiser packages, but to do so, we need you to...
...place more image and text-enabled medium rectangle ad units (300x250) on your site. Visit https://www.google.com/adsense/adformats to see a sample of the medium rectangle unit.
The medium rectangle is the most demanded size among our brand advertisers that utilize these packages for both text and image ads. These advertisers want to ensure they reach visitors on high quality sites like yours, and are willing to bid more for ads prominently displayed on these sites. They require that the units be placed "above the fold" on a page so that the ads are immediately visible to your site's visitors without scrolling down.
If you decide to add medium rectangle units to your site, please notify us by replying to this email so that we can begin featuring your site in more of our advertiser packages.
We also recommend you use the newly launched ad placements feature to define your ad slots to advertisers so they can bid on specific placements on your site. For instructions on how to create ad placements, please visit https://www.google.com/adsense/support/bin/answer.py?answer=50691 .
Interesting, isn't it? Anyone else seen one of these? Anyone have experience offering up video ads on their sites?
Video advertisments are great, but only for the advertiser not the publisher. For the publisher it takes up alot of room and shows less ads then 'ads for content' so theoretically you will get a lower click through rate. For the advertiser, the videos give more information about the site, thus getting more quality traffic.
This has not been proven, but i do think this is something to take note of.