The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Becoming an Online Expert (Chapter 17)

In This Chapter

• Learning to give information away
• How to be popular on mailing lists
• Learning from discussion boards
• The scoop on weblogs and weblog comments
• Figuring out what�s happening in Usenet groups

Instant messaging, "IM" for short, is a simple technology that lets you directly communicate with someone else on the Internet. Chatting happens by sending lines of text back and forth, so it hasn't taken long for shortcuts and cryptic acronyms to invade the world of IM. The most important of these for our purposes is TANSTAAFL, which stands for "There Ain't No Such Thing As A Free Lunch."

In many ways, this chapter is all about that truth, that there is no such thing as a free lunch when you're growing your business online. Retail shop owners know this intuitively, that you can build the most beautiful store in town, but if no-one knows about it, you'll go out of business before you start earning a profit.

Offering your knowledge to the online world is good because you're giving back to your community and helping people learn more about your industry and profession. But philanthropy doesn't grow a business and doesn't pay the mortgage, so there's got to be another reason to devote some of your precious time sharing your expertise with the community. Becoming seen as an expert establishes your business online and can drive significant traffic to your website.

Note: Passion and enthusiasm are infectious. To be an expert, be excited and upbeat about your product and your industry segment in all your communications!

There are lots of ways you can share your expertise with the online community, the worst of which can produce the opposite effect to what you desire, making you a pariah in the community. Obviously it's critical to know the best strategy and stay far away from the worst.

This is the beginning of chapter 17 of the book Growing Your Business With Google by Dave Taylor. There's lots more information online, but if you've read this much, you'll undoubtedly find the book of great value!


Category: Inside The Book   (Article #4329)
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Growing Your Business
Welcome, Entrepreneur!
Join me in Chicago for the System Seminar and learn even more about Internet marketing
Learn about business writing with a free ebook
Announcing the Growing Your Business with Google workshop!
How to Get Started with Google AdSense
How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

Reviews and Testimonials
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Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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