Brad Fallon says...
"Today, people are literally searching for what you sell. If you want to be there when they're looking, get this book now. (And hope your competitors don't!) Dave Taylor has cracked the Google code and he's offering you the keys to the castle. Be smart and take them."
-- Brad Fallon
Host, Search Engine Radio
Reviews and Testimonials
But I heard Google keeps changing it's algorithm. So today's rules mentioned in the book might not apply tomorrow. What do you have to say about that?
That's why I never tried to reverse engineer their algorithm in the book but instead talk about the *ideas* behind their algorithm, the goals that the Google team are trying to attain through having a weighted score for all pages in the search engine results placement (SERPs). If you understand where they're trying to go, you don't have to constantly play catchup with their specific tweaks to the algorithm, Alka...