The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Can I have AdSense and other Ads on my site simultaneously?

Dave, I've been reading your book The Complete Idiot's Guide to Growing Your Business on Google but you did not answer one question I have. Is it kosher to present Google ads on your site AND present ads from Yahoo or anyone else? Do they insist on exclusivity or can you mix and match?

You can present ads from both Google (via its AdSense program) and other ad networks on the same Web pages, but there's a very important nuance: you can't have any automatic contextual advertising on the same page.

Let me explain what I mean by contextual ads, however, to clarify this point.

The coolest thing about AdSense is that all you have to do is include their code snippet on your Web page and Google's engine automatically figures out what your page is about and shows the most contextually relevant advertising they can serve up. If you have a dozen pages about a dozen different topics, then you'll find that the ads just magically are always tailored to each page's topic.

Google calls this "content-targeted advertising" and the AdSense terms of service explicitly prohibit you from including any other content-targeted advertising on your pages:

"... You further agree not to display on any Serviced Page any non-Google content-targeted advertisement(s)..."

Fortunately, there are legit and safe ways to sidestep this limitation, though they're not as flexible as AdSense itself. For example, with the new Chitika MiniMall advertising, you can specify a canned set of keywords for the advert to be included as you copy and paste their code onto your page: arguably that's more accurate than letting a program guess what your page is about anyway, but it is acceptable as an additional advert. (See my article Where can I buy a Sony PSP USB cable? for an example of a page with both AdSense and a Chitika advert).

You can also include banner ads (like the BlogAds network) or other advertising. It's all acceptable to the Google team, as long as the other advertising system doesn't automatically scan your page and ascertain the best ads to display on-the-fly.

If you'd like to learn more about AdSense, I suggest you start at my popular tutorial Get Started with Google AdSense.

Category: Google Q&A   (Article #4394)

So as long as the other ads aren't disseminated on-the-fly, Google is okay with it? I was declined by YPN recently and wondering if they have the same requirement in terms of where and how publishers can display ads. I wonder if there are any other reasons aside from the obvious that Google disallows other on-the-fly ads running concurrently with theirs.

Posted by: Adam Moro at November 1, 2006 3:06 PM

Kindly Send ads on my website :

Posted by: Asif Iqbal at April 21, 2008 4:06 AM

The above question about "other" ads in addition to the adsense versions was close to my concern. I have a book and CD's I like to post links to sell at online stores like Amazon. From you what you said above, I take it these are fine? I do not want to add the adsense unless I can still promote my book.

I would appreciate your expert advice. Dan

Posted by: Dan at January 5, 2009 6:50 PM

my site has both ads and it works great

Posted by: Anonymous at September 7, 2009 5:52 PM

Please get your information correct.

11:33 pm on Oct 17, 2007 (utc 0)

"Yes, I can confirm that this was a change we made in January. Publishers are permitted to run Google ads on the same pages as other contextually targeted ads as long as the formatting and implementation are sufficiently different so the other ads will not be mistaken for Google ads, or vice versa.

While it wasn't directly mentioned on the blog, it was one of the changes referred to in this post []. "

Posted by: Greg at April 8, 2010 11:40 AM

Thanks for reminding me of the update, Greg! It has indeed changed and it's a great change...

Posted by: Dave Taylor at April 8, 2010 10:22 PM

Very interesting details about AdSense and its terms of service you've noted, thanks for putting this page up.

Posted by: Steve at April 11, 2013 8:55 AM

I do have a comment, now that you mention it!

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Growing Your Business with Google
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Blogging News
Google Q&A
Growing Your Business
Inside The Book
Reviews and Testimonials
Search Engine News
Updates for Readers
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Google Q&A
AdSense moving to video ads?
Should I integrate AdSense in my site design?
Does domain name affect search engine ranking?
Why don't I rank highly for all relevant searches?
Stuck in the Google sandbox or delisted?
Coming soon: Google Shopping?
Can I add new Web sites to my Google AdSense account?
How to read Google AdSense reports
Can I have AdSense and other Ads on my site simultaneously?
Does AdSense for Search pay less than AdSense for Content?
How do I target AdWords to specific Web sites?
Can DNS changes affect your Search Engine Results Placement?
Google AdSense adds "Advertise on this site"?
Exactly what does Google PageRank mean?
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Growing Your Business
Welcome, Entrepreneur!
Join me in Chicago for the System Seminar and learn even more about Internet marketing
Learn about business writing with a free ebook
Announcing the Growing Your Business with Google workshop!
How to Get Started with Google AdSense
How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

Reviews and Testimonials
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Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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