The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Craig Swanson says...

Every graphic designer who earns part of their living designing websites for clients should be required to read at least chapter 14 of Dave Taylor's book Growing Your Business with Google.

Growing Your Business with GoogleTip: Copywriters who want to learn to craft search engine-friendly copy should read this book too.

Craig's note: That's my own copy shown at right. I read it on vacation in early 2006 while we were planning our own CreativeIQ blog. I thought I knew a fair bit about web design before. The dozens of post-it notes and highlighted sections are a testimony to how much I didn't realize I should have known about designing sites that work well with search engines.

While supporting Seattle-area design studios, we'll often find ourselves talking with studio owners who are frustrated or confused with why their website don't rank well on online searches. Or worse, when sites they've designed for their clients are largely invisible to searching customers.

This book will help clear up the confusion. But don't start reading at chapter one. Here are the chapters we think designers will find most valuable:

Chapter 14: Secrets of the Online Marketing Masters. This is the chapter every designer should read. Dave talks about the philosophy and specifics of how to design a search engine-freindly web site.

Chapter 15: Content, Content, Content. Most people don't realize that Google determines how often to visit your website in part by often the content on that site changes. So if you don't update the content regularly, Google learns to ignore your website for longer periods of time. This chapter also discusses the payoff of incorporating a Blog into your studio's site.

Chapter 16: Becoming a More Popular Site. When and how to submit your site to various search engines. How to request inbound links for your site. Plus thoughts on creating your own mini-stores.

Chapter 18: Advertising Your Business with Google AdWords. For some people this chapter is the one that opened their eyes on how to use Google's AdWords marketing program. Dave explains in simple terms how the AdWords program works and how to use it to attract business for your studio, or for your clients.

While very easy to read and friendly, this book focuses on the left-brain side of crafting findable, search engine-friendly web sites. Making those sites attractive and appealing remains up to you...

Craig's glowing review continues: CreativeIQ: Growing Your Business with Google.



Category: Reviews and Testimonials   (Article #6841)
Comments

Dave, I'm impressed! My review of Growing Your Business with Google hadn't been up for much longer than an hour before you had already commented on it -- and posted the review on your own website. (Embarrassingly before I corrected a few typos in my own article.) You have this blogging thing down to a science.

Which leads me to a question that I'll post on your other website, AskDaveTaylor.com: What secret weapon do you use to keep so up-to-date on who who is writing or blogging about you on the web? That would be an answer easily worth paying the $50 for immediate assistance.

Posted by: Craig Swanson at September 10, 2006 6:02 PM

I do have a comment, now that you mention it!









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Growing Your Business with Google
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Google Q&A
Growing Your Business
Inside The Book
Reviews and Testimonials
Search Engine News
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Blogging News
New Wordpress release, a must-have for security and features
Google Friends Newsletter for April, 2006
What's your opinion of these blogs?
Crafting the Ideal Business Blog Comment Strategy
Come up to speed on Business Blogging @ The Blog Business Summit

Google Q&A
AdSense moving to video ads?
Should I integrate AdSense in my site design?
Does domain name affect search engine ranking?
Why don't I rank highly for all relevant searches?
Stuck in the Google sandbox or delisted?
Coming soon: Google Shopping?
Can I add new Web sites to my Google AdSense account?
How to read Google AdSense reports
Can I have AdSense and other Ads on my site simultaneously?
Does AdSense for Search pay less than AdSense for Content?
How do I target AdWords to specific Web sites?
Can DNS changes affect your Search Engine Results Placement?
Google AdSense adds "Advertise on this site"?
Exactly what does Google PageRank mean?
Does Googlebot visit more often because of my blog?
How do I optimize my Web site for a specific key word?
How much do I need to bid on Google AdWords for keywords?
Why Text Links are Better than Graphic Links
Does Google Consider My Site a Link Farm?
What's New at Google?
Paid for SEO but I still have PageRank 0?

Growing Your Business
Welcome, Entrepreneur!
Join me in Chicago for the System Seminar and learn even more about Internet marketing
Learn about business writing with a free ebook
Announcing the Growing Your Business with Google workshop!
How to Get Started with Google AdSense
How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

Reviews and Testimonials
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Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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