The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

David Teten says...

Quite a few people have sent me books lately to read, but Dave�s is one of the few which I actually am writing about. So that should tell you that I actually believe in what I�m writing! However, Dave has very high search engine placement, so that also could bias my writing, insofar as I may be hoping for a linkback or other subsequent traffic enhancers from him. [And, lo, here it is! -Ed] Although I strive to be neutral in my evaluation, I�m just as vulnerable as anyone else to the fact that Dave has done me the favor of some links to our site and a positive review.

Enough disclosures. I read Dave�s book and do strongly recommend it. In fact, I liked it so much that I promptly gave my copy away to some of my friends at ArchitecturalDesigns.com, and I plan also get a copy to my mother, who runs Dancetime Publications.

First, I should mention the title is a misnomer. It�s really The Complete Idiot�s Guide to Growing Your Business With Search Engines. Of course, putting Google in the title spikes book sales, so I understand why Dave used that title, but 95% of the book is relevant to all issues around using search engine in your business.

This is an excellent, easy-to-understand overview of the basics of Internet presence, marketing, and advertising. He goes in depth into some issues that we skim only very briefly in our own book, e.g., maximizing search engine visibility and how to use Google adwords most effectively.

The book is well-organized and easy to follow, particularly because of Dave�s extensive use of callouts and other devices to make the content as bite size as possible. My strongest criticism is that the book is based primarily on Dave�s (extremely extensive) experience. I would have liked to have seen more analysis of other peoples� revenues earned from following his counsel. Also, I think that the book is somewhat short on financial analysis: what is the ROI from following all of his advice?

With all that said: if you work with any sort of business that needs to be visible to the search engines, and are interested in monetizing your traffic, The Complete Idiot�s Guide to Growing Your Business With Google is a very useful book.

As published on David's blog The Virtual Handshake



Category: Reviews and Testimonials   (Article #4399)
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Growing Your Business with Google
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Growing Your Business
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Announcing the Growing Your Business with Google workshop!
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How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

Reviews and Testimonials
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Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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