The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Does AdSense for Search pay less than AdSense for Content?

We recently added Adsense for Search to a bunch of pages on our site.

I have noticed that the average amount earned per click via Adsense for Search is much lower than the average for Adsense for Content.

Is it the case that Google pays different amounts for each? The ads that show on the search results pages seem to be similar or identical to ads that appear on other areas of our site, so I am not sure why there would be a significant differents in average click earnings.

You're exactly correct that the per-click payment for ads shown as part of AdSense for Search are typically quite a bit lower than AdSense for Content. In fact, I believe it's the case that even if the advertiser were paying the same per-click fee to Google for top placement for a given keyword that the payout to someone hosting those ads are lower.

However, I'm a bit confused by one comment you make: you can't add AdSense for Search to your own pages: you can only specify that you want to include a search subsystem on your site and then have AdSense pages in the search results, as far as I recall. Perhaps that's what you mean?

Anyway, one reason that Search produces lower payouts might be because the page that includes the advertisement is served up by Google itself, while on AdSense for Content the pages are actually part of the Web site (for example, this very page on my Web site, which includes AdSense for Content).

Further, I have to say that I've never made enough on AdSense for Search to pay for a can of soda, let alone any meaningful revenue. If I can quote from my popular book Growing Your Business with Google on this topic:

"The majority of Website owners I've surveyed share that while they might make a respectable revenue stream from the AdSense program, almost none of it is because of AdSense for Search. Your site, your visitors, and your experiences may certainly vary, of course, but while it's important to include a search engine on your site, utilizing one that includes ads might not be in your best interest."

I hope that helps clear up your question regarding AdSense for Content versus AdSense for Search!

Category: Google Q&A   (Article #4391)

Yes it is generally observed that clicks from Adsense for search does have low CPC. May be its because the ads are served on Google's search pages not on publishers web page.

Posted by: Rajeev Edmonds at February 9, 2008 1:17 AM

I think one of the main reasons of why content rather than search provides more revenue for the advertisers who place it on their sites is the simple fact of people can't be bothered with some extra steps of more clicking further for more information through the search results, but then that could be remedied with twice as much traffic and even more targeted visitors, I am currently on a mission or a journey rather to trial and error and experiment between the two and see which is best in the time frame that I choose.

Posted by: Wayne Tully at August 3, 2008 9:56 AM

well , I just checked my adsense for content earning and it paid over $6 dollars for clicking on one add, That is way more than adsense for search.

Posted by: marcus ollison at April 13, 2011 12:37 AM

I do have a comment, now that you mention it!

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Growing Your Business with Google
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Growing Your Business
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The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

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Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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