The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Does Googlebot visit more often because of my blog?

If I place a link on my business' home page to my weblog and then make sure to update my weblog frequently, will the "Googlebot" come a-knockin' on my home page just as frequently as my blog?

The reason I ask is because in your book Growing Your Business with Google you indicate that Google cares about pages, not sites. This seems to suggest to me that if I update my blog frequently, Google will come to my blog page frequently, but not to my site.

The answer is that you really need to realize that Google views every page of a Web site as an autonomous entity, so if you have pages that aren't updated for months at a time, they'll only be spidered infrequently, whereas pages that are updated every day or two (e.g., a weblog, etc) can end up being spidered every day.

From an efficiency perspective, this makes a lot of sense: one of the goals of a spider is to visit as infrequently as possible while still ensuring that the search engine database has the most recent copies of all Web pages possible.

That's one reason why you need to pollinate your content changes throughout your site. On my Intuitive Life Business Blog site, for example, every page has a "latest entries" box which changes each time a page is added to the weblog. On the home page for my Intuitive Systems site -- http://www.intuitive.com/ -- you'll notice that I actually slip in the titles of the two most recent entries from my three main weblogs, meaning that the page content changes a couple of times a day sometimes!

Brief geeky interlude: this is accomplished through server-side includes (SSI) and a custom Movable Type template in my weblog tool.

Search engines like content that's fresh, so that index page is spidered quite frequently (in fact, a measurable percentage of my server's bandwidth goes to search engine spiders!)

What I suggest you need to do is figure out a way that when you update your weblog, something can change on the other pages on your site, esp. your home page. Then have a bit of patience and you'll find that all of the pages on your site are being spidered every day or two.

Hope that helps clarify things.



Category: Google Q&A   (Article #4381)
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Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

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Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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