The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

How do I optimize my Web site for a specific key word?

How can I convince the Google robot that my keywords use the word cat and my page is optimized with the word "cat" more than "cats web". I want Google search to list me under the word "cat": I am listed at the number 3 spot on the first page of a Google search if you use the words "cats web" or #1 on the 1st page if you use "cats web page"

Should I leave everything alone or should I go for the better listing? My site is "A Cats Web Page of Rawhawk & the Hooligans" at I have tried to relist with Google a few months ago but, the search stayed the same?

I've spent some time thinking about your question before fielding it because I think that there are some basic misunderstandings about how Google works, coupled with some SEO tricks on your site that can get you in trouble and, quite possible, banned from Google entirely.

Let's start with an explanation of how Google works: Google analyzes the content of your Web page -- and remember, Google looks at pages, not sites -- and uses what it calls your "keyword density" as one important factor in calculating how relevant your page is for a given search term.

In addition to the prose on your page, other important factors are...

Category: Google Q&A   (Article #4379)

how can get get the most optimization and ranking possible? i know everyone asks the same ? but i know there has to be a way of breaking the bank and be #1!!!!!!!!

Posted by: michelle at October 18, 2005 11:42 PM

That's the $64,000 question, Michelle. I think that unless you want to try dangerous and often unethical SEO tricks, the best way to get a #1 listing is to just produce splendid content and make sure that you're participating in the 'net overall (for example, adding comments on other people's weblogs, as you're doing) and have some patience.

Posted by: Dave Taylor at October 19, 2005 7:52 AM

Thats a good question and one that Im reading up on at the moment. Even though I dont have the answer it will be interesting to see the posts.

Posted by: Dan hetaraka at March 19, 2007 3:49 PM

Backlinks are the best way to improve google listings. Your backlinks should also contain your keywords in your anchor text.

Posted by: Matt at May 26, 2007 10:55 AM

What happens when your site offers many services and your content covers multiple subjects related to one industry?

Posted by: Dave Gunderson at March 1, 2009 2:09 PM

In general, Dave, individual entries or articles on your site are focused on individual topics, so even if you cover a wide breadth of material since Google looks at *pages* not *sites* for the most part, it'll naturally work out.

Posted by: Dave Taylor at March 2, 2009 7:29 AM

If you are required to optimize your website for particular keyword, these important steps should be give the advantage:

*write unique,quality content and consider the keywords density.
*Build maximum in bound links with 100% relevancy.

Posted by: Charles Degas at September 15, 2009 1:50 AM

I do I claim my website?

Posted by: Tim Gray at September 28, 2009 10:36 AM

You should checkout the website optimizer at the free version tells you what keywords are most in use on your page and how likely they are to rank in search engines.

Posted by: Gary at September 29, 2009 3:19 AM

I think the kewords work with contents put in the website. I do have problems with my website but topics like these helps me improvig.

Posted by: Brijesh at January 7, 2010 1:46 AM

How do I optimize my Web site for a specific key word in google

Posted by: sovit dhakal at May 29, 2010 5:11 AM

I recently opened a coupon website targeting coupons for Jewish companies. I have been trying to learn about SEO, and I am having huge problems. Mostly I am finding it hard to get backlinks free.

Posted by: Richard at October 21, 2010 12:16 AM

My website doesnt rank in the first 1000 and its frustrating

Posted by: Emy at May 28, 2011 3:43 PM

I agree that good content with some good formatting is a key criteria to get good optimization results.

Posted by: Viplav Anand at July 11, 2011 4:21 AM

It has been tough time selecting right keywords and creating relevant density.But still i have no results of success.

Posted by: Viplav at July 16, 2011 9:42 AM

I want to optimize the education section of my site so that it has more priority over the other categories of the website but i don't know how to

Posted by: Ayoola at September 6, 2011 1:40 PM

Any one can tell me how to optimize Directory (Yellow Pages) websites

Posted by: Mazhar Shahzad at March 26, 2012 12:41 AM

Very interesting observations you've made here, thanks for putting up.

"She had an unequaled gift... of squeezing big mistakes into small opportunities." -- Henry James.

Posted by: Branden at April 22, 2013 12:46 PM

I do have a comment, now that you mention it!

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Growing Your Business with Google
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Site Contents
Blogging News
Google Q&A
Growing Your Business
Inside The Book
Reviews and Testimonials
Search Engine News
Updates for Readers
Buy the book!
About Dave Taylor


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Growing Your Business
Welcome, Entrepreneur!
Join me in Chicago for the System Seminar and learn even more about Internet marketing
Learn about business writing with a free ebook
Announcing the Growing Your Business with Google workshop!
How to Get Started with Google AdSense
How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

Reviews and Testimonials
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Debbie Weil says...
Andy Mindel says...
Andrew Goodman says...
Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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