A topic that I know is of interest to many Web site owners, both business bloggers and otherwise: how can you turn your site traffic into some sort of money stream, even a small one? It turns out that there are many different ways to make a few dollars, but one of the most popular is Google AdSense. The AdSense program offers every blogger a simple way to include contextually relevant advertisements on your very own blog pages.
Understanding exactly how AdSense works, what you do and don't need to worry about as a participant in the program, and how they calculate payouts is a subtlety that most people skip, unfortunately. Further, it's not easy to find a clear explanation of every step required to configure and track your own AdSense results from your site online either.
That's why I just spent a chunk of time writing up a long and detailed article about Google AdSense, including many best practices and a critical warning that you should heed lest you get kicked out of the program before your blog can even make you that wonderful first dollar!
Rather than duplicate it here, however, I'd like to invite you to click on the following link so you can read all about Google AdSense for yourself over on my Ask Dave Taylor site:
How do I get started with Google AdSense?
Questions about AdSense or even commentary on whether business blogs should be monetized are more than welcome too, of course, and both AdSense itself and the key issues about whether a business would want to incorporate advertising into its site or not are all covered in the book itself.
Growing Your Business