The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Initial "Growing Your Business with Google" Press Release

If Your Customers Can Find You, They Will Come!
The Complete Idiot�s Guide to Growing Your Business with Google

Boulder, CO (2 August, 2005) -- A critical component of success in the business marketplace is creating and maintaining both a strong online and offline presence. Yet most businesses have found out the hard way that simply establishing a web site doesn�t mean customers will find you: and if they can�t find you, they can�t purchase your products or services.

To help business owners think like an online entrepreneur and enhance their �findability� on the Web, Alpha Book is pleased to introduce The Complete Idiot�s Guide to Growing Your Business with Google® (ISBN: 1-59257-396-7, $19.95) by Dave Taylor. Google is the world�s largest and most popular search engine, and a critical ally to building an online business. This comprehensive guide teaches readers how to establish a strong online presence and utilize the Google tools to create a measureable business advantage. The book teaches readers how to think and respond like a successful online entrepreneur by guiding them through the process of learning how Google� works, why it is the market leader, how to identify what is and isn�t working with an existing website, and how to change and improve things to grow the business online

Written in an engaging and easy-to-understand style, The Complete Idiot�s Guide to Growing Your Business with Google is perfect for business people and entrepreneurs who are not online savvy. It provides an invaluable overview of how search engines, web sites, ad services, and blogs all work together to build a business into a market leader. Appropriate for all sizes and types of businesses, the book teaches readers how to establish and build credibility in the marketplace and leverage it into market leadership. Expert author Dave Taylor, a leader in the Internet sector for some 25 years, provides detailed explanations of how customers use Google to find businesses and products and covers the risks and rewards of paying for Adwords and Adsense or offering affiliate programs to increase traffic to a website, among many other important topics.

The book provides expert tips and tools to help readers identify their core business and how they compare with the competition, and includes an extensive checklist of smart strategies for expanding the business�s online presence. Taylor explains the critical importance of content and how blogs (business web logs) can help a business stand out from the crowd. He also includes critical information on exactly what not to do to improve a web site�s findability and how to avoid scams and misleading tricks.

The Foreword by entrepreneurial expert Guy Kawasaki and testimonials by such business luminaries as Tom Peters, Chris Pirillo, Robert Scoble and Nick Usborne affirm that this new book is destined to be a must-read title for online entrepreneurs. As business blogging expert Debbie Weil says, �The most intelligent book I�ve seen on how to leverage the power of Google for your own business. Focus on findability, follow Dave�s insightful tips on content, and you�ll win!�

About the author:

Dave Taylor has been involved with the Internet since 1980. He has founded four startup companies, focused on shopping, auctions, and site traffic analysis. He has a Masters in Education, a Masters in Business Administration, and he teaches business and technology classes for the University of Colorado, Boulder. A prolific author, he has been published more than a thousand times, and sold more than 750,000 books, including Creating Cool Web Sites and the best-sellers Wicked Cool Shell Scripts, Learning Unix for Mac OS X Tiger, and Sams Teach Yourself Unix in 24 Hours. A popular public speaker, Dave also maintains the popular blogs, The Intuitive Business Blog and Ask Dave Taylor.

The Complete Idiot�s Guide to Growing Your Business with Google
Penguin/Alpha Books
ISBN: 1-59257-396-7, $19.95
Author: Dave Taylor

Category: Reviews and Testimonials   (Article #4348)
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Growing Your Business with Google
Buy The Book!

Site Contents
Blogging News
Google Q&A
Growing Your Business
Inside The Book
Reviews and Testimonials
Search Engine News
Updates for Readers
Buy the book!
About Dave Taylor


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New Wordpress release, a must-have for security and features
Google Friends Newsletter for April, 2006
What's your opinion of these blogs?
Crafting the Ideal Business Blog Comment Strategy
Come up to speed on Business Blogging @ The Blog Business Summit

Google Q&A
AdSense moving to video ads?
Should I integrate AdSense in my site design?
Does domain name affect search engine ranking?
Why don't I rank highly for all relevant searches?
Stuck in the Google sandbox or delisted?
Coming soon: Google Shopping?
Can I add new Web sites to my Google AdSense account?
How to read Google AdSense reports
Can I have AdSense and other Ads on my site simultaneously?
Does AdSense for Search pay less than AdSense for Content?
How do I target AdWords to specific Web sites?
Can DNS changes affect your Search Engine Results Placement?
Google AdSense adds "Advertise on this site"?
Exactly what does Google PageRank mean?
Does Googlebot visit more often because of my blog?
How do I optimize my Web site for a specific key word?
How much do I need to bid on Google AdWords for keywords?
Why Text Links are Better than Graphic Links
Does Google Consider My Site a Link Farm?
What's New at Google?
Paid for SEO but I still have PageRank 0?

Growing Your Business
Welcome, Entrepreneur!
Join me in Chicago for the System Seminar and learn even more about Internet marketing
Learn about business writing with a free ebook
Announcing the Growing Your Business with Google workshop!
How to Get Started with Google AdSense
How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

Reviews and Testimonials
Falesa Adkins says...
Mark McGuinness says...
Holli says...
NetworkWorld's James Gaskin says...
Craig Swanson says...
Andrew Sikorski says...
David Teten says...
Dan Janal says...
Robin Stavisky says...
Skip Uldriks says...
Don Bell says...
Vincent Wright says...
Andrew Goodman says...
Denise O'Berry says...
Thomas Duff Says...
Kevin Farnham says...
David Karlins says...
Tom Peters says...
Janet Attard says...
Jim Sterne says...
Gregg Stebben says...
Nick Usborne says...
Robert Scoble says...
Chris Pirillo says...
Rajesh Setty says...
Brad Fallon says...
Bill French says...
Debbie Weil says...
Andy Mindel says...
Andrew Goodman says...
Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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