The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Introduction to the Book

When you started to think about moving your business online, even if just as a digital billboard advertising your retail outlet or professional service, you were doubtless inundated with expert advice. Your site was likely built by one of these ostensible experts and today serves as a lonely outpost, producing the occasional customer.

Here's the unfortunate reality: Odds are very good that your web designer has led you astray. Not through any fault of their own, but because web designers and developers have a bad habit of being focused on how things look rather than how things actually work.

Worrying about pretty graphics was a fine strategy a few years ago, but as Google and other sophisticated search engines have grown in importance, the need for websites that are built around content, about what rather than how, has become critical. In a nutshell, your business website needs to be focused on what you're selling.

Think of the World Wide Web as a vast information ocean, with millions of hooks floating just under the surface, waiting for your potential customer to seek your product or service. Successful business sites are based upon maximizing both the value of their hooks and the number of hooks; to have optimal page design for findability and as many pages with legitimate, relevant content as possible.

If you aren't already viewing your site as an information resource then chances are very good that every time a customer searches for your product, your competitor is closing the deal and leaving you out in the cold.

The good news is that it's not about spending money. Solving this problem isn't about splashy and expensive advertising campaigns or signs on Fifth Avenue and along Rodeo Drive. It's about rethinking what it means to be an online business in the twenty-first century, and that's exactly what The Complete Idiot's Guide to Growing Your Business with Google will help you do, in great detail.

Don't just flip to the chapters that sound good, however. Read through all the material; study this as if there's an exam at the end. In fact, there is a test, the test of what results your business sees after applying the hundreds of smart ideas found in this book.

Like any competitive field, there are dangers lurking and unscrupulous consultants and self-appointed experts who will offer you help in this regard, too. Beware! Their help can end up with your site quite literally vanishing from the major search engines forever. I don't need to tell you the consequences of that happening and its impact on your business!

While reading this book, I hope you will rethink your business web presence. I include extensive and widely varied examples for just that purpose, demonstrating time and again how literally any business, from a plumber to a gas station, can reap significant benefits from a thoughtful, findable, content-centric online presence.

And I bet you'll have fun in the process, too!

This is the beginning of the Introduction to the book Growing Your Business With Google by Dave Taylor. There's lots more information online, but if you've read this much, you'll undoubtedly find the book of great value!


Category: Inside The Book   (Article #4347)
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Growing Your Business with Google
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Growing Your Business
Welcome, Entrepreneur!
Join me in Chicago for the System Seminar and learn even more about Internet marketing
Learn about business writing with a free ebook
Announcing the Growing Your Business with Google workshop!
How to Get Started with Google AdSense
How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

Reviews and Testimonials
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Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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