"When you find an individual who understands the Internet from the ground up, has an instinctive grasp of marketing, and a unique ability to communicate, it pays to pay attention. Dave Taylor explains how Google works - for your business - without getting lost in algorithmic science. This book is straight forward, useful, and designed for the entrepreneur - because you are the one who needs to understand this well enough to make it work, make the most of it and then well enough to know that others are doing it right on your behalf. Does Dave know his stuff? I've been learning from him since 1993."
-- Jim Sterne
President, Web Analytics Association
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