The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Join me in Chicago for the System Seminar and learn even more about Internet marketing

I speak at a lot of difference conferences and am almost always pleased with both the quality of other speakers and the production of the events. Some are mostly fun, but other events are educational not just for the attendees, but for us faculty and speakers too, and the top of my list for most educational this year is undoubtedly The System Seminar, coming up in just a few weeks in Chicago, Illinois.

It's an Internet Marketing conference and I'll be candid: it's expensive. But the lineup of speakers is just amazing and being able to spend three days with everyone there will undoubtedly change people's lives, help them move onto new, better professional tracks, and significantly boost their income.

Registration just jumped up to $5000/seat (bring a pal and it'll be less expensive) as we're getting closer to the event, but you can get a distinct sense of how valuable the event is going to be by learning that there are less than 30 seats left, out of 300!

If you are interested, I strongly encourage you not to wait: sign up now!

Now I have to admit that I've been a bit unsure about moving into the slippery world of Internet Marketing, and visions of Tony Robbins clones aggressively selling their "courses" and "programs" from the front of the room have danced through my head more than once, but early on The System organizer Ken McCarthy did a masterful job of setting my anxiety to rest when he sent out the following message to speakers (reproduced with permission):



What is expected of System faculty members

Several people have asked me for faculty guidelines.

I usually do this informally, but since we have so many speakers and so many new people, it probably makes sense to commit some things to the written word.

I ask for the following things:

1. We are a teaching organization first and foremost

To keep myself on track, I strive to keep these two things in the forefront of my mind at all times:

a. The significant investment folks make to attend this event

b. The enormous difference System events have made in people's lives and businesses because we have always focused on real teaching

We have provided - and hopefully will continue to provide - a learning environment that consistently generates the "spark" for many people to accomplish things way out of proportion to what they were doing before their exposure to the System approach.

This spark comes from the energy and focus we put into doing everything we can to truly help our students.

The success rate of our students over the years has been such that no other seminar in this field is even in the ballpark. In fact, most seminars today are entirely dependent on graduates of the System Seminar to make up their faculties.

This track record is not the result of chance or luck. It's because we put teaching first, where others do not.

2. Having said that, feel free to talk about your products and services during your presentation

No one can share everything they've got in a 90 minute session, but please no "teasing without teaching" presentation methods.

Try to keep it to a 95% to 5% ratio, education to describing your offerings.

I know there are several trainings on the market today that teach speakers how to stand on a platform and say nothing in order to stimulate more sales. If you've received such a training, please check it at the door (Yes, you detect a bias.)

Bottom line: Our students have paid for an education and they're counting on us to deliver one. This principle comes first and last and guides everything we do.

The quality of the information we share leading up to our events is second to none. In fact, it's better than programs people have paid thousands of dollars for (as they tell us repeatedly)

Thanks for joining us this year in Chicago.

This event has the very real potential to be our best seminar ever and a major transformative event for everyone involved.

Ken



Don't miss out on meeting me - and lots of other folk - in Chicago for this truly excellent event: there are only 30 seats left in the room!

Don't miss out: if you're interested, please sign up right now.

Hope to see you there!



Category: Growing Your Business   (Article #6519)
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Join me in Chicago for the System Seminar and learn even more about Internet marketing
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Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

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Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
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Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
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AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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