I talk with a lot of readers and entrepreneurs about both the book and their business, and one thing that often surprises me is the quality of their communication with me. I don't want to sound too critical, but when you're communicating with a business colleague or consultant, don't you think that spelling and grammar are important? I do.
That's why I was pretty enthused when I got an email from writer Ilja van Roon, who has not only written a terrific 90-page ebook on business writing called Capture. Deliver. Excel., but has made it available for free off his Web site!
The book explains how to:
- apply the 7 principles of business writing
- develop and execute an effective writing strategy
- manage the writing process
Here's how Ilja introduces his book:
"In my experience, there are two reasons why organisations do not make optimal use of business writing. First of all, most aren’t adjusting quickly enough to the fact that stakeholders are becoming fed up with spin doctoring and corporate doublespeak. Employees, customers and investors are increasingly demanding clear communication and organisations unable to comply run the risk of alienating these crucial allies.
"A second obstacle is that few employees are trained to write about the complex issues that characterise business. Writing is not an arcane form of art, but a skill like leadership that matures with training and experience. Writing talent helps, but good writing is essentially built on thorough preparation and disciplined execution. This means that anyone can learn to write at a reasonable level of proficiency.
"This book aims to improve your writing skills by teaching you how to use the principles of business writing. These principles – focus, purpose, meaning, substance, structure, clarity and humility – have been derived from my work as a journalist, copywriter, corporate communication specialist and business writer. They reflect my experience of what works and my personal views of how business writing should be used within the organisation."
Interested? Please visit his Web site to read more and download the ebook. Then come back and let us know what you thought!
Growing Your Business