The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Living in an Online World (Chapter 7)

In This Chapter

• How the domain name system works
• Internet-friendly business names and slogans
• Search terms and keywords
• Domain names and how to get them

In the physical world, location is everything, whether you're opening a restaurant, bookstore, or auto shop. Translating the importance of location into the online world is a bit more tricky, because on the World Wide Web, every website, from the most elaborate to the most humble, is just a few mouse clicks away.

The online version of scarce real estate is unquestionably the ubiquitous little one- or two-word phrases that appear in print ads, on TV and billboards, and even on the cover of this very book. They are domain names, and they're the lingua franca of the online world.

Tip: Short, Pronounceable and Memorable. Those are the three key metrics for what makes a good domain name.

A decade ago, when commerce was just starting on the web, domain names were plentiful and companies competed for a coveted dotcom domain. Indeed, the late 1990s investment frenzy and subsequent collapse of thousands of Internet-related startups takes its name from this class of domain names: the dotcom crash.
Today there are dozens of top-level domains available for online businesses, a growth that's somewhat akin to waking up one morning and finding that there are new shopping malls on every side of the mall you just paid a premium to locate your store within.

But are all domain names the same? How does the domain name system work, anyway? And what can you do if the domain you want is already taken? In this chapter, I will explain exactly how the domain name system works, discuss the evolution of domain names, and talk about what makes a great domain different from a good one, and which type of domain names to avoid completely.

This is the beginning of the seventh chapter of the book Growing Your Business With Google by Dave Taylor. There's lots more information online, but if you've read this much, you'll undoubtedly find the book of great value!


Category: Inside The Book   (Article #4339)
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Growing Your Business
Welcome, Entrepreneur!
Join me in Chicago for the System Seminar and learn even more about Internet marketing
Learn about business writing with a free ebook
Announcing the Growing Your Business with Google workshop!
How to Get Started with Google AdSense
How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

Reviews and Testimonials
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Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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