The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Making Money with Google AdSense (Chapter 19)

In This Chapter

• Taking a closer look at AdSense
• Where to incorporate AdSense on your site
• How to block ads from competitors
• Some additional thoughts about AdSense

Most of my recommendations for growing your business have involved spending money or time with the intent of driving new customers to your site and closing the sale. This is a traditional method of generating revenue and expanding a business, of course, but there's another way to attain your target revenue.

Instead of paying to advertise on other sites or paying for people to help optimize your website for maximal findability, Google will pay you to include advertisements from other companies on your web pages.

Can you generate thousands of dollars a week from your website? Probably not. But if you'd like to have your website break even rather than be an expenditure each month, or you'd like to add a new area to your site that helps you monetize the incoming traffic, then Google AdSense could be an excellent fit.

Even if you don't think you want to add advertising to your website -- and there are a number of reasons not to, as we'll discuss shortly -- this chapter is still worth reading because you can always create a second site that's filled with reference materials and pays for itself through advertising.

Tip: Advertising on your site has pros and cons. Read through this entire chapter and think about the implications of moving from a writer to a publisher carefully before you decide to jump into AdSense.

The best feature of AdSense isn't that it lets you easily include advertising on your site, but that the entire system is managed by Google and once you've included a few simple lines of HTML code (or, better, gotten your IT person to add it) all the advertising shows up without further intervention and you're paid each month as long as you earn at least $100 in that pay period.

This is the beginning of chapter 19 of the book Growing Your Business With Google by Dave Taylor. There's lots more information online, but if you've read this much, you'll undoubtedly find the book of great value!


Category: Inside The Book   (Article #4327)
Comments

Go out and buy this book today. Sites like mine with lots of interesting content and not any product are truly blessed by Google AdSense.

Nice job Dave.

Thanks again.

Tom

Posted by: Tom Stayhorn at October 5, 2005 9:54 AM

I haven't join the adsense programe with a little traffic, maybe I will try later! anyway, thanks a lot

Posted by: hyafeng at June 7, 2006 7:51 AM

Hi,

This is a best knowledge base on internet about adsense. I am highly impressed, I have found lot of people asking lot of things about adsense and adsense keyword list. I think this blog covers almost everything. I will recommend this site to all those who come up to me seeking advice on adsense and internet income.

Great Job,
Regards,
Ravi Verma

Posted by: Ravi at March 5, 2009 8:08 AM

I do have a comment, now that you mention it!









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Growing Your Business with Google
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Google Q&A
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Growing Your Business
Welcome, Entrepreneur!
Join me in Chicago for the System Seminar and learn even more about Internet marketing
Learn about business writing with a free ebook
Announcing the Growing Your Business with Google workshop!
How to Get Started with Google AdSense
How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

Reviews and Testimonials
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Andrew Goodman says...
Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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