The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Note from the Google AdSense Team

Just received this from Google, so I thought it'd be useful to share it with those of you considering the AdSense program. If you are going to join, I suggest that you start here.

Note from the Google AdSense Team

Hello,

Over the past few months, AdSense has gone through quite a few changes � some big, some small, all designed to make the program that much better for our publishers. In case you missed any of these updates, we've outlined them below and provided links to resources with more information. We hope you'll learn more about and take advantage of the new features and improvements to get the most out of your AdSense account.

If you have any comments after reading our updates, we encourage you to share them with us, so that we can continue to improve the features and services we offer through AdSense in the future.

Sincerely,

The Google AdSense Team

Continues...

New Revenue Opportunities

Onsite Advertiser Sign-up

Earlier this year, we launched site targeting, a new way of targeting ads to sites in the content network, that offers advertisers more flexibility and publishers more ad inventory. To make it easier for more advertisers to create ads targeting your site, directly from your pages, we are introducing the Onsite Advertiser Sign-up feature.

When you use Onsite Advertiser Sign-up, your ad units will display an 'Advertise on this site' link that guides advertisers to create a Google AdWords ad automatically targeted to your site, and your site alone. You can customize the landing page advertisers view when they sign up so that it features your logo and communicates important details about your site . By allowing advertisers to create ads targeting your site precisely at their moment of interest, Onsite Advertiser Sign-Up helps create greater demand for your ad space, and more revenue for you.

To learn more, you can take a tour of Onsite Advertiser Sign-up. Your ad units will automatically take advantage of this feature, but if you'd prefer not to participate, you can opt out by updating the settings on your 'My Account' tab.

Referrals

If you're a fan of AdSense, you may already encourage people you know to take advantage of the opportunity AdSense offers to monetize their web content. While we appreciate the efforts of altruistic publishers who've referred users with no incentive, we now enable publishers to increase their revenue by spreading the word about AdSense and other useful products. Using the new referrals feature, you can generate earnings while you direct users to sign up for AdSense or to download Firefox with Google Toolbar simply by adding a referral button to your site. Visit the Referrals tab within your account for pricing details and instructions on adding a referral button to your site.


Improved Reporting

Custom Reports

One of the reporting features most often requested by publishers was the ability to save frequently used reports. Earlier this year, we released custom reports, to allow you to save report settings and access them with just one click. Any report you often generate from your Advanced Reports page can be named and saved as a custom report that you can quickly access from your Reports Overview page.

AdSense for Search Top Queries

If you have an AdSense for search box on your site, you're likely curious what your visitors are searching for from your pages. With the AdSense for search top queries report, you can learn the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information.


Useful Resources

Stay Up to Date with the AdSense Blog

Every day, our AdSense specialists think of suggestions, tips and ideas we'd like to share with our publishers. Back in August, we started the AdSense Blog as an outlet for our team members to share their product knowledge in a wide range of areas: optimization, troubleshooting, payments. Check out adsense.blogspot.com for new feature announcements, technical tips, and answers to questions you may not have known you had.

New Publisher Case Studies

How do you take your AdSense program to the next level? �Recently, we talked to a few of your fellow AdSense publishers�Askthebuilder, CamcorderInfo, and Weblogs�about how they improved their AdSense revenue over time. �You can find the complete list of AdSense publisher case studies to find new ways of making your website even more successful.

Troubleshooting Ad Issues with Wizards and Demos

Give a man a fish, and you feed him for a day; teach him how to troubleshoot his ad issues, and you're giving him more lasting assistance. Our new troubleshooting wizards aim to do just that by guiding you through a series of simple yes or no questions to help diagnose and resolve any ad issues you may have. We've also created a Help With Ad Code Demo to educate publishers about basic issues they may encounter when implementing the AdSense code into the HTML source code of their pages.

Use Publisher Tools to Improve Your Site

Discover new publisher tools that can help you make your site better than ever. When you use Google's tools to drive traffic to your site, add interactivity for your users, and increase your revenue, you can put your focus where it belongs: on creating quality content.


Until Next Time...

We're already working on more improvements and new features, so expect to see additional changes over the next few months. As always, feel free to contact us with any questions or comments you may have. Thank you for being a vital part of Google AdSense.


That's it for the Google AdSense newsletter. If you're a member of AdSense, you should have received this message. If you aren't yet a member, then you owe it to yourself to read up on this program and learn how it can help you monetize your existing Web site with no up-front investment or cost on your part.

Category: Search Engine News   (Article #4401)
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Growing Your Business with Google
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Growing Your Business
Welcome, Entrepreneur!
Join me in Chicago for the System Seminar and learn even more about Internet marketing
Learn about business writing with a free ebook
Announcing the Growing Your Business with Google workshop!
How to Get Started with Google AdSense
How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

Reviews and Testimonials
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Andrew Goodman says...
Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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