Just received this from Google, so I thought it'd be useful to share it with those of you considering the AdSense program. If you are going to join, I suggest that you start here.
Note from the Google AdSense Team
Over the past few months, AdSense has gone through quite a few changes � some big, some small, all designed to make the program that much better for our publishers. In case you missed any of these updates, we've outlined them below and provided links to resources with more information. We hope you'll learn more about and take advantage of the new features and improvements to get the most out of your AdSense account.
If you have any comments after reading our updates, we encourage you to share them with us, so that we can continue to improve the features and services we offer through AdSense in the future.
The Google AdSense Team
New Revenue Opportunities
Onsite Advertiser Sign-up
Earlier this year, we launched site targeting, a new way of targeting ads to sites in the content network, that offers advertisers more flexibility and publishers more ad inventory. To make it easier for more advertisers to create ads targeting your site, directly from your pages, we are introducing the Onsite Advertiser Sign-up feature.
When you use Onsite Advertiser Sign-up, your ad units will display an 'Advertise on this site' link that guides advertisers to create a Google AdWords ad automatically targeted to your site, and your site alone. You can customize the landing page advertisers view when they sign up so that it features your logo and communicates important details about your site . By allowing advertisers to create ads targeting your site precisely at their moment of interest, Onsite Advertiser Sign-Up helps create greater demand for your ad space, and more revenue for you.
To learn more, you can take a tour of Onsite Advertiser Sign-up. Your ad units will automatically take advantage of this feature, but if you'd prefer not to participate, you can opt out by updating the settings on your 'My Account' tab.
If you're a fan of AdSense, you may already encourage people you know to take advantage of the opportunity AdSense offers to monetize their web content. While we appreciate the efforts of altruistic publishers who've referred users with no incentive, we now enable publishers to increase their revenue by spreading the word about AdSense and other useful products. Using the new referrals feature, you can generate earnings while you direct users to sign up for AdSense or to download Firefox with Google Toolbar simply by adding a referral button to your site. Visit the Referrals tab within your account for pricing details and instructions on adding a referral button to your site.
One of the reporting features most often requested by publishers was the ability to save frequently used reports. Earlier this year, we released custom reports, to allow you to save report settings and access them with just one click. Any report you often generate from your Advanced Reports page can be named and saved as a custom report that you can quickly access from your Reports Overview page.
AdSense for Search Top Queries
If you have an AdSense for search box on your site, you're likely curious what your visitors are searching for from your pages. With the AdSense for search top queries report, you can learn the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information.
Stay Up to Date with the AdSense Blog
Every day, our AdSense specialists think of suggestions, tips and ideas we'd like to share with our publishers. Back in August, we started the AdSense Blog as an outlet for our team members to share their product knowledge in a wide range of areas: optimization, troubleshooting, payments. Check out adsense.blogspot.com for new feature announcements, technical tips, and answers to questions you may not have known you had.
New Publisher Case Studies
How do you take your AdSense program to the next level? �Recently, we talked to a few of your fellow AdSense publishers�Askthebuilder, CamcorderInfo, and Weblogs�about how they improved their AdSense revenue over time. �You can find the complete list of AdSense publisher case studies to find new ways of making your website even more successful.
Troubleshooting Ad Issues with Wizards and Demos
Give a man a fish, and you feed him for a day; teach him how to troubleshoot his ad issues, and you're giving him more lasting assistance. Our new troubleshooting wizards aim to do just that by guiding you through a series of simple yes or no questions to help diagnose and resolve any ad issues you may have. We've also created a Help With Ad Code Demo to educate publishers about basic issues they may encounter when implementing the AdSense code into the HTML source code of their pages.
Use Publisher Tools to Improve Your Site
Discover new publisher tools that can help you make your site better than ever. When you use Google's tools to drive traffic to your site, add interactivity for your users, and increase your revenue, you can put your focus where it belongs: on creating quality content.
Until Next Time...
We're already working on more improvements and new features, so expect to see additional changes over the next few months. As always, feel free to contact us with any questions or comments you may have. Thank you for being a vital part of Google AdSense.
That's it for the Google AdSense newsletter. If you're a member of AdSense, you should have received this message. If you aren't yet a member, then you owe it to yourself to read up on this program and learn how it can help you monetize your existing Web site with no up-front investment or cost on your part.
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