In This Chapter
• Understanding affiliate programs
• What makes a good affiliate terms of service agreement
• Knowing what to cover in an affiliate application
• Adding affiliate products or services to your site
Would you pay a commission to someone who helps sell your product or service? Do you offer customers a merchandise credit or discount on their next bill if they refer new customers? If so, then you already have an affiliate program, and extending it into the online world is a logical next step. If you don't have an affiliate program then now is an excellent time to consider whether it would be profitable to create an extended sales force.
This chapter will offer you a quick tour of the world of online affiliate marketing, with an emphasis on why you might want to create an affiliate program of your own and how you can do that while minimizing the possibility of fraud.
Inside The Book