The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Tips for getting more traffic to your blog

Dave, I have an executive placement, coaching and consulting business in the Chicago market. In an effort to market and brand myself better I have launched a blog, but I'm unclear what I need to do to get more traffic and exposure to my blog. What do you suggest?

Let me spend some time answering your question because it's one of the top queries I get from other bloggers, particularly after listening to one of my BlogSmart! workshops...

First off, the core answer is actually pretty easy: the best way to generate traffic for your blog is to reframe the question. Instead of asking "how to I get more visitors to my site?" you need to be asking the question "how do I become part of the blogosphere discussion?"

Bloggers that don't get this crucial point end up being tiny islands in a very big ocean. Some of them can gain a readership by being phenomenally good or astonishingly prolific, but that's a very tough path to travel and for most ends up being the blogosphere equivalent of the old Web site complaint of "I've built it, but no-one's come to visit."

Instead, you need to get involved! Regardless of your topic, I bet there are already other people blogging about the same issues, thoughts and ideas, even if you don't agree with them. Join their conversation -- on their territory -- and you'll be leaving your island and joining the party.

Here's an easy tip that I tell my clients: two days a week spend an hour writing one thoughtful and cogent article that's relevant to your target readership. Imagine you're going to be having it picked up and published in one of the key trade publications in your marketplace. Good grammar, good spelling, coherent sentences, and a valuable point or insight are all important. It doesn't have to be perfect, but I promise you, the better you write, the more your potential customers, clients, partners and investors will be impressed.

The other three days of the week? Spend the same amount of time and effort each of these other days, but this time find other blogs that are in your market space and add thoughtful comments to their discussions. Sometimes, when appropriate, link back to your own articles, but other times add your own comments just to participate in the ongoing discussion and, yes, gain some visibility in your marketspace.

Over time you'll gain a reputation as a credible expert and people will start checking out your blog to see what you have to say. Then you'll have gained traffic and visibility in your market segment, which is where it's most important anyway.

I spend a fair amount of my time scanning both blog and news headlines (via RSS using NewsGator Online) and then popping onto other weblogs and adding my two cents. It's fun, rewarding, and helps me gain visibility in a way that writing even the best darn blog could never accomplish.

This article on Getting more traffic to your blog originally appeared on Ask Dave Taylor Tech Support.

Category: Growing Your Business   (Article #4374)

Hi Dave, I really like your ideas here. I'm posed with the same issue
for bringing people to my blogs. I'm wondering, though -- when is it acceptable to post a link of your own blog in somebody else's blog? I don't want to seem like I'm just visiting their blog with the purpose of advertising my blog; and I also don't want to just randomly throw it in.

Any suggestions?

Posted by: Jeff Cogswell at May 31, 2006 10:05 PM

I'm a newbie in the blog world. I've been researching sooo much information on how to do this right... It all sounds the same. Your advice I have to say was great and unexpected. I expected the "link to other blogs"... I'll be coming back here for more.


Posted by: Sandra at March 4, 2007 10:34 PM

Great points Dave. Consistency is the key. I like the question Jeff posed about when it is acceptable to post a link. Something I try to do (and I teach those I mentor) is to be a resource before you are a vendor. What this simply means is through what you do create incredible value.

Kathleen Gage

Posted by: Kathleen Gage at November 16, 2007 12:59 PM

Your experience has saved me and others from many headaches. Thanks. I'm going to start a blog on my product site and am not sure if it would be better to have it's own site. If I should have my own site, would it be okay to have as the domain, or should the domain, like on a product site, be relavant to the topic?
Thanks much and I'll see you at the LIVE event in August.

Posted by: Ron LaBeau at July 25, 2008 12:10 PM

I do have a comment, now that you mention it!

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Growing Your Business with Google
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Growing Your Business
Welcome, Entrepreneur!
Join me in Chicago for the System Seminar and learn even more about Internet marketing
Learn about business writing with a free ebook
Announcing the Growing Your Business with Google workshop!
How to Get Started with Google AdSense
How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

Reviews and Testimonials
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Robert Scoble says...
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Debbie Weil says...
Andy Mindel says...
Andrew Goodman says...
Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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