The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Welcome, Entrepreneur!

You know that there's been a dramatic change in how companies are doing business, a change that probably made you wake up in a cold sweat, wondering if your company will survive the transition. You might think that it's about building a Web site, but just as a few popsicle sticks can't build the Eiffel Tower, so a Web page or two won't help you rethink your business for the new online world.

In the 21st Century, successful business will be focused on findability, about creating an online and offline presence that helps your customers find you. Business and marketing used to be characterized by efforts to brand your company and get in front of your customers, but that's not what's propelling the hot new companies, the entrepreneurs who are already striking it rich in this new world.

You can no longer go to your customers because they're no longer passively waiting for you and your message. Your customers are actively looking for your products, searching for your services, seeking your company right now! And they're doing it through Google, on mailing lists, through blogs, and a myriad of other online means.

This book isn't about how to write Web pages, and it certainly won't explain how to make text bold or link from one Web page to another. Instead, you'll learn how to think like an online entrepreneur and assess the risks and rewards of online advertising, search engine optimization, affiliate programs and much more. You'll find out about choosing good domain names, what makes a good business Web site, how you can promote yourself and become an online expert and how cutting-edge technologies like Weblogs can dramatically improve your findability and help customers pick your company over all your competitors.

We'll also spend time talking about business fundamentals including how to identify and reinvent your core business, how you can use Google to identify your competitors, and the secrets of tracking customer whims and ideas online.

Most importantly, you'll learn exactly why it's critical that you add content to your site with great frequency, and how the real secret to findability is content.

I've been involved with the Internet since 1980, when it was barely a dirt road, and have grown and sold off a number of online companies. Throughout this book, I'll be sharing why my current Web sites have certain features and how they've improved my bottom line.

As an entrepreneur, that's what it's all about. Your bottom line. You're not an idiot for checking out this book. In fact, buying it will be the best business decision you've made for years...

Thanks for checking out the Growing Your Business with Google weblog! While you're here, I encourage you to check out inside the book, you'll get a terrific sense of the value of this title in just a few minutes!


Category: Growing Your Business   (Article #4404)
Comments

Congratulations on your recent nomination for a BoB Award. Good Luck!

Posted by: Jim Turner at December 19, 2005 4:18 PM

What a gift! Dave’s book is relevant to everybody who wants/needs an internet strategy. More than that – the book is a great resource for marketing and communication concepts in general. It is important for me to know I am doing some things right and more important to learn what we can do better re: our strategy. www.yourbrandplan.com findability factor should be great as we go to the next level in reaching people that seek better positioning for their career and business – Thanks Dave!

Posted by: David Sandusky at January 20, 2006 3:07 PM

Dave,

I am SO loving your book! Thank you so much!

I have it highlighted and tab-marked all over!

Lisa :)

Posted by: Lisa Roberson at April 7, 2006 8:59 AM

thanks for the article

Posted by: Ronit at April 9, 2006 8:52 AM

I am about halfway thru your book and it is a very enlightening and entertaining read. The sections about using Google are tremendous - I knew that the functionality was there, but I have had time until now to investigate. Your tip about submitting your business to Google local is, alone, worth the price of the book. Thanks for a great resource.
JCG

Posted by: Jonathan Ginsberg at May 31, 2006 3:47 PM

What a great book for anyone wanting to be successful on the net! Great job!

Posted by: Mike at September 3, 2006 5:54 AM

Dave, just ordered this book, and I can't wait for it to arrive.
But FYI-
Amazon claims to be running low already!
That's great!

But being OOS isn't!

Thanks again,
Ed S

Posted by: Ed at June 10, 2007 9:23 PM

I'm using your book to help friends and clients; it is full of good common sense ideas.

Actually though I'm posting this to let you know there's something weird in your software. When I spotted this post it was dated 8 months in the future...

Posted by: Bill Barnard at December 27, 2007 2:14 PM

How relevant is this info and book 2+ years down the line. Interesting stuff though.

Posted by: Kev Berry at November 17, 2009 12:15 AM

Fair question, Kev. From what readers tell me, it's still terrificly relevant because it's focused on the concepts behind SEO / search engines / how we navigate data sets and look for information, so it's still a good read.

Posted by: Dave Taylor at November 17, 2009 12:24 AM

I do have a comment, now that you mention it!









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Growing Your Business with Google
Buy The Book!

Site Contents
Blogging News
Google Q&A
Growing Your Business
Inside The Book
Reviews and Testimonials
Search Engine News
Updates for Readers
Buy the book!
About Dave Taylor
Contact

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Archives by Category
Blogging News
New Wordpress release, a must-have for security and features
Google Friends Newsletter for April, 2006
What's your opinion of these blogs?
Crafting the Ideal Business Blog Comment Strategy
Come up to speed on Business Blogging @ The Blog Business Summit

Google Q&A
AdSense moving to video ads?
Should I integrate AdSense in my site design?
Does domain name affect search engine ranking?
Why don't I rank highly for all relevant searches?
Stuck in the Google sandbox or delisted?
Coming soon: Google Shopping?
Can I add new Web sites to my Google AdSense account?
How to read Google AdSense reports
Can I have AdSense and other Ads on my site simultaneously?
Does AdSense for Search pay less than AdSense for Content?
How do I target AdWords to specific Web sites?
Can DNS changes affect your Search Engine Results Placement?
Google AdSense adds "Advertise on this site"?
Exactly what does Google PageRank mean?
Does Googlebot visit more often because of my blog?
How do I optimize my Web site for a specific key word?
How much do I need to bid on Google AdWords for keywords?
Why Text Links are Better than Graphic Links
Does Google Consider My Site a Link Farm?
What's New at Google?
Paid for SEO but I still have PageRank 0?

Growing Your Business
Welcome, Entrepreneur!
Join me in Chicago for the System Seminar and learn even more about Internet marketing
Learn about business writing with a free ebook
Announcing the Growing Your Business with Google workshop!
How to Get Started with Google AdSense
How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

Reviews and Testimonials
Falesa Adkins says...
Mark McGuinness says...
Holli says...
NetworkWorld's James Gaskin says...
Craig Swanson says...
Andrew Sikorski says...
David Teten says...
Dan Janal says...
Robin Stavisky says...
Skip Uldriks says...
Don Bell says...
Vincent Wright says...
Andrew Goodman says...
Denise O'Berry says...
Thomas Duff Says...
Kevin Farnham says...
David Karlins says...
Tom Peters says...
Janet Attard says...
Jim Sterne says...
Gregg Stebben says...
Nick Usborne says...
Robert Scoble says...
Chris Pirillo says...
Rajesh Setty says...
Brad Fallon says...
Bill French says...
Debbie Weil says...
Andy Mindel says...
Andrew Goodman says...
Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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