The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

Welcome to Google's online payment system, Google Checkout

MOUNTAIN VIEW, Calif., June 29, 2006 - Google Inc. today announced the launch of Google Checkout (checkout.google.com), a checkout process that makes online shopping faster, more convenient and more secure for Google users. Google Checkout offers an easy and trusted checkout option that enables shoppers to purchase from participating stores with a single Google login. It also works with Google's search advertising program, AdWords, to help merchants acquire new customers and process all or a portion of their Checkout sales for free.

"By integrating the checkout process with search and advertising, we're helping our users complete the cycle of searching, finding and buying," said Salar Kamangar, Vice President of Product Management at Google. "In the offline world, shoppers don't tolerate long lines and tedious data entry just to buy something. They shouldn't have to in the online world either. Google Checkout simplifies and improves the online purchase experience for both consumers and merchants."

Security and Convenience for Shoppers

Here's how it works: shoppers can find stores that accept Google Checkout by looking for the Google Checkout icon on AdWords advertisements or whenever they come across the Google Checkout option on a merchant's site. If shoppers want to use Google Checkout, they can create a Google Checkout login right from the merchant's site with a single username and password by entering basic information, such as their contact details, payment preferences, and shipping information, once. Then, when checking out at any store that offers Google Checkout, they can simply select Google Checkout, quickly complete their transaction with their login information, and avoid the hassle of filling out multiple forms. In addition, shoppers can keep track of their purchase history, including orders and shipping details, in one place.

Shoppers can also enhance their security when making purchases through Google Checkout. The service conceals the buyer credit card number and provides reimbursement for unauthorized purchases. And to provide more control over email spam, Google Checkout lets shoppers choose whether or not to keep email addresses confidential or turnoff unwanted email from the stores where they shop.

Google Checkout enables purchases using existing payment methods, including Visa, MasterCard, American Express and Discover. Citi, a leader in innovative financial services products, is offering its credit card customers a special, limited-time promotion for signing up and purchasing with Google Checkout using their Citi Card. More information can be found at checkout.google.com.

More Sales, Lower Costs for Merchants

Google Checkout helps merchants streamline the checkout process and also works with Google's advertising program, AdWords, so merchants can attract more customers and increase sales. The Google Checkout icon on AdWords advertisements makes it easier for shoppers to find Google Checkout stores when they search. Once shoppers buy with Google Checkout, AdWords advertisers can also process all or a portion of their sales for free. For every $1 merchants spend on AdWords, they can process $10 in sales through Google Checkout at no charge.

Google Checkout offers a wide range of integration alternatives to make it easy for merchants to provide this new checkout option on their websites. These integration options include cut-and-paste buy buttons, as well as an advanced API that integrates with existing merchant shopping carts and order management systems. Many service providers have already integrated Google Checkout with their commerce platforms, including GSI Commerce, MonsterCommerce, and ChannelAdvisor among others. To learn more about integration options and join Checkout stores like Jockey, Starbucks Store, Levi's, Timberland, Buy.com and many more, visit checkout.google.com/sell.

The service is currently open to all U.S. merchants, whether they advertise with Google or not, and Google is currently working to make the service available to merchants internationally.



Category: Search Engine News   (Article #6652)
Comments

It would make paying online much easier if you have a specific address instead of several meaning less addresses which are very confusing. As I have not received a current bill I thought I'd pay it on line. It was so difficult even for my son who knows the works of computers. You want your money,but you make it so difficult to pay you online. Therefore I will pay my through the mail and I will not be charged a late fee. Make it easier to pay on line

Posted by: s vandemeulebroecke at October 9, 2007 4:45 AM

Does Google charge anythinbgt for this service?

Posted by: Viresh at January 5, 2009 7:45 PM

I have problem on payingonline.Please i want information on "direcion de facturacion"or"Billing Address" Is it my house address or Bank address?

Posted by: Jim Brown Allen at July 10, 2009 11:26 AM

I want online transaction throuth this gateway for US, UK and Australia..Plz let me know as soon as possible...

Posted by: Koustav at October 19, 2011 3:01 PM

I want online transaction throuth this gateway for US, UK and Australia..Plz let me know as soon as possible...

Posted by: Koustav at October 19, 2011 3:04 PM

I was reading through some of your content on this site and found it really instructive, particularly this article about Google Checkout. Frankly, I'm not a Paypal fan so it's nice to know that there's an alternative for online payments.

Posted by: Laurence at April 22, 2013 11:34 PM

I do have a comment, now that you mention it!









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The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
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The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
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Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

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Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
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Google Toolbar Gets Personal
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Note from the Google AdSense Team
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Google Adsense Update: Section Targeting
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