The Complete Idiot's Guide

Growing Your Business With Google
By Dave Taylor

What's New at Google?

Dave, you're plugged in, can you tell me what's new at Google? I try to keep track of everything they're doing, but it's just about impossible what with all the news about Google the company out there...

I'm not much more plugged in than you are, actually. I just have some good information sources, one of the best of which is the amusingly named Google Friends Newsletter. Yes, you can sign up for this informative - and sporadically sent - missive straight from Google central and find out about what they're touting too.

If you were a subscriber, you'd know about the following:

Personalized Homepage
We've added some new features to the way you can personalize your Google homepage. Now there's a section for bookmarks, as well as a way to add custom sections with the content you want from across the web. Note that you must be signed in to your Google Account to create and use your personalized homepage.
http://www.google.com/ig

Google Toolbar for Firefox
The Toolbar is kind of the "Swiss Army knife" for computing, making it easy to search and do other tasks directly from your browser. You can check spelling, autofill web forms, translate English words into other languages, and lots more. Now the Google Toolbar is available for the Firefox browser. (It's already out for Internet Explorer.)
http://toolbar.google.com

Google Maps Hybrid Mode
We've got Maps, we've got Earth, and now we've got a way to view satellite images with map data. It's the "Hybrid" mode. Very handy for seeing the lay of the land with, for example, street names on top. Look in the upper right hand corner of the map image to switch your view from Map to Satellite to Hybrid (and back again).
http://maps.google.com/

Google Groups Alerts
"Alerts" are a great way to inform you when keywords you have selected appear in news stories, web search results, and now, are mentioned within Google Groups topics. If you're tracking several subjects, this is far easier than reading through a (possible) boatload of messages. Just sign up to track Alerts of interest to you. There's a pull-down menu under "Type" where you choose among News, Web, or Groups notifications. And you can choose to receive Alerts daily, weekly, or as they happen.
http://www.google.com/alerts

Become a Google Friend today, sign up for the newsletter!

This article about What's New At Google is republished from Ask Dave Taylor Tech Support.


Category: Google Q&A   (Article #4365)
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Growing Your Business with Google
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Growing Your Business
Welcome, Entrepreneur!
Join me in Chicago for the System Seminar and learn even more about Internet marketing
Learn about business writing with a free ebook
Announcing the Growing Your Business with Google workshop!
How to Get Started with Google AdSense
How quickly should companies respond to customer email?
LinkedIn + BusinessWeek poll = connection spam?
Tips for getting more traffic to your blog
Search Engine Friendly, or Easy Navigation?
The Table of Contents

Inside The Book
Foreword, by Guy Kawasaki
Introduction to the Book
Increasing Your Business Visibility (chapter 1)
The Benefits of Increasing Your Visibility (Chapter 2)
What Is Google Anyway? (Chapter 3)
Learning about Google Search (Chapter 4)
Disassembling the Google Search Engine (Chapter 5)
What's Your Core Business? (Chapter 6)
Living in an Online World (Chapter 7)
Your Business Website (Chapter 8)
Assessing Your Competitors (Chapter 9)
Keeping Track of Customers (Chapter 10)
The Basics of Building A Good Business Site (Chapter 11)
Developing Online and Offline Content (Chapter 12)
Stretching Your Marketing Dollars (Chapter 13)
Secrets of the Online Marketing Masters (Chapter 14)
Content, Content, Content! (Chapter 15)
Becoming a More Popular Site (Chapter 16)
Becoming an Online Expert (Chapter 17)
Advertising Your Business with Google AdWords (Chapter 18)
Making Money with Google AdSense (Chapter 19)
The Advantages of Affiliate Programs (Chapter 20)
Avoiding Dumb Online Promotional Mistakes (Chapter 21)
Growing and Expanding Your Content (Chapter 22)
The Future of Findability (Chapter 23)

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Initial "Growing Your Business with Google" Press Release

Search Engine News
Google Friends Newsletter, Sept 2008
Bill Gates: The Age of Software-Powered Communications
Google Friends Newsletter - April 2007
Beta announcement of Google AdSense Referrals
Enabling Secure Anywhere Access in a Connected World
Google Friends Newsletter
Google Launches Hosted Communications Services
AdWords now has fraud analysis accessible to advertisers
Google doesn't support click fraud. But isn't that obvious?
Welcome to Google's online payment system, Google Checkout
Google now offers Ad Scheduling for AdWords
AdSense click fraud done by robots?
AdSense: Google's Hidden Payroll
Fun new Google service: Movie info
Google agrees to pay $90 mln in click fraud suit
Latest news from Google: Google Friends Newsletter
Nofollow: Another salvo in the Spam Wars
Google Toolbar Gets Personal
Yahoo Search redesign scheduled?
Note from the Google AdSense Team
What's the future of Pay Per Click (PPC) advertising?
New Google AdWords Keyword System Released

Updates for Readers
Blogging for Search Engine Results
Why does advertising site Chitika audit commission payments?
Google Adsense Update: Section Targeting
Understanding "link:" results (book errata)

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